Place marketing is a
subject of multidisciplinary nature. Thereby, the course
includes a wide range of subjects, from marketing,
advertising techniques and communication, passing by
political governance and sustainability, analysis of
social transformations provoked by globalization, the
use of new technologies and urbanism.
The programme combines theoretical issues with the more
traditional lecture format with a significant part of
practical contents: sessions taught by the case method,
meetings with people working on interntional bodies, a
number of city tours and decision making centres visits.
Because the international profile of teachers and
students, good level of written and spoken English is a
must. Some sessions could be given in another language.
In these opportunities a translation service will be
arranged.
