Objectives

The aim of the course is to form specialists in Place marketing, a field with increasing importance in the social and economical process of globalization we are living in.

At the end of the course, students will be ready to join as specialists into the teams that design and manage marketing plans of cities and regions. They will become professionals ready to apply their state-of-the-art knowledge in initiatives drawn up to improve and bring out the best in the community they live in.