Methodology


Place marketing is a multidisciplinary field. Thereby, the course includes a wide range of subjects, such as marketing, communication, political governance, sustainability, use of new technologies, urbanism and analysis of social changes caused by globalization.

The programme combines theoretical issues with a significant part of practical contents: sessions taught by the case method, meetings with officers of international bodies, city tours and visits to decision making centres.

Due to the international profile of teachers and students, good level of written and spoken English is a must. Some sessions could be taught in another language. In these cases a translation service may be arranged.