The importance of
Place marketing

Objectives
Methodology
Structure and venues
Contents
Class profile
Calendar
Faculty
Advising Board
Steering Committee


Structure and venues


The course is divided in two modules.
 
- First module will take place at the city of Valencia (Spain), and it will be divided in four submodules, appropiately distributed in time. The style of this module will be a mixture of lecture sessions and the analysis of practical cases. This first module will set up the theoretical underpinning of the programme.

- Second module will take place at Brussels (Belgium) and will include group discussions, visits to European Union bodies and other decision making centres, combined with tours to important European cities.

Study pre-modules precede each module. The aim is to prepare the students before the periods of attendance, giving them a solid preparation that will allow them to take full advantage of the sessions and have an active involvement along the debates.

The documentation for these pre-modules will be sent to each student. A web platform will support them and ensure a permanent contact between teachers and students.

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