The importance of
Place marketing

Objectives
Methodology
Structure and venues
Contents
Class profile
Calendar
Faculty
Advising Board
Steering Committee


Contents



Unit 1: Conceptual Framework
 

A. City, region and urban spaces

This subject deals with the concepts of urban space, city and region; their features and operational ways.

B. Strategic plan and territorial marketing

Territorial marketing and strategic plan concepts applied to different urban spaces will be introduced.

 
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